I build, manage and improve B2B cold email across prospect research, sending setup, messaging and campaign operations. Starting from zero, handing over an existing setup or fixing weak results? I can help.
You bring the offer and the business context. I help turn them into a practical outbound process, with clear ownership of the work you need handled.
You want to start reaching potential customers and need someone to connect the pieces.
You have outbound in motion and need reliable ownership or help with a specific problem.
Need one specific piece? Lead research, list building and setup troubleshooting can also be scoped as individual projects.
Projects across cold email operations, prospect research and lead generation. Each example shows the part I worked on.
Worked directly on cold email operations: troubleshooting sending setups, reviewing campaign configuration and using campaign data to identify issues and guide improvements.
Identified relevant accounts, researched the right contacts and built clean, usable prospect data for the sales team. My work focused on B2B lead generation and research.
Researched accounts and verified prospect data for the sales team.
Helped develop a prospecting process to reach new accounts: selecting suitable companies, mapping relevant decision-makers and preparing clean prospect data for outbound campaigns.
Supported a sales development team's outbound process through account research, prospect research and segmentation, helping prepare campaigns around the buyers they wanted to reach.
Built and maintained the research and data supporting B2B email communication, combining company research, contact discovery, data organization and email-related operations.
Developed structured prospect databases for outbound campaigns, handling research, contact discovery, verification and list organization with the campaign team's needs in mind.
Rates describe the campaigns associated with the projects shown; my contribution is listed separately. Results depend on the offer, market, targeting, messaging and sending conditions, and are not a guarantee of future performance.
Let's discuss your situation and the most relevant work.
Start with a conversation. If we're a fit, you'll know the scope, costs and responsibilities before any project begins.
We talk through your offer, ideal customer and current outreach. Together, we identify where I can help and the most useful first step.
If there's a fit, I outline the deliverables, timeline and costs. Setup, ongoing work and third-party tools are clearly itemized where relevant.
We begin the approved setup, handover or individual project. We agree on access, approvals, reporting and who handles interested replies.
For new sending setups: plan for around three weeks of setup and warm-up before launch, subject to readiness. Lead sourcing and campaign management are scoped separately from this setup phase.
Mena Rezk
B2B cold email & outbound specialist
I'm Mena. I help businesses build and operate the research, data and campaign processes behind B2B cold email. You work directly with me on the parts you need owned, from a focused research project to ongoing campaign operations.
My civil engineering background shaped how I approach a problem: understand the structure, find what's holding it back and make the pieces work together. In outbound, that means careful targeting, organized execution and using what the campaign tells us to improve the next step.
Mena was excellent to work with. He had great ideas on how to structure our outbound campaigns and research relevant accounts to prospect.
A clearer picture of the scope, timing and practical details.
Tell me what you sell, who you want to reach and where you need help. We'll discuss what to build, take over or improve, and whether I'm the right person to do it.